Target Retail

SUBARU TargetRetail

Data driven opportunities for your market powered by Epsilon

In-Market:

Total In-Market
For NEW

Next 90 Days

8,528

Total

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Owners In-Market
For NEW

Next 90 Days

2,400

Owners

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Created with Highcharts 9.0.028.1%​Of total​in-market​28.1%​Of total​in-marketHighcharts.com

Conquests In-Market
For NEW

Next 90 Days

6,128

Conquests

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Created with Highcharts 9.0.071.9%​Of total​in-market​71.9%​Of total​in-marketHighcharts.com

IN-EQUITY AUDIENCE
NEXT 90 days

1,854OWNERS
397CONQUESTS

MATURING LEASE AUDIENCE
NEXT 90 days

63OWNERS
226CONQUESTS

DEALER VIN DATA
AS OF FEB 15, 2026 12:00 AM

8,605 TOTAL VINs
BOUGHT NEW
ANDSTILL RETAINED
7,014
BOUGHT CPO
ANDSTILL RETAINED
1,591
Upcoming Service Appointments

KEY INSIGHTS

BROWSING COMPETITIVE CONTENT

AS OF FEB 15, 2026 12:00 AM

CONSUMERS BROWSING COMPETITORS CONTENT

Created with Highcharts 9.0.0TOYOTA : 28.3%HONDA : 14.5%JEEP : 14.0%CHEVROLET : 12.8%NISSAN : 11.9%AUDI : 5.9%HYUNDAI : 5.0%KIA : 3.9%FORD : 3.6%Highcharts.com

IN-MARKET SERVICING OWNERS

AS OF FEB 15, 2026 12:00 AM

OWNERS WITH DEFECTION / IN-MARKET INDICATORS

Created with Highcharts 9.0.07,706​TOTAL​OWNERSEXPIRING WARRANTY : 7,672HIGH REPAIR ORDERS : 361EXCESSIVE MILEAGE : 311Highcharts.com

INVENTORY BY MODEL

AS OF FEB 25, 2026 12:00 AM

Created with Highcharts 9.0.0VEHICLES IN INVENTORY46​4640​4033​3330​3015​153​31​11​1BRZImprezaWRXCrosstrekForesterOutbackRexSolterra 05101520253035404550

CONSUMER

AUDIENCE INTELLIGENCE

12.7%
1.7%
27.5%
14.3%
41.1%
2.7%

Campaigns

Platform Overview

How it Works

With Epsilon's superior data and proprietary predictive modeling algorithms, you now have a holistic marketing platform enhancing the customer journey from sales through service.
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ActivationCampaignsChannelsEpsilon Proprietary DataIn-Market SignalsA.I. / Predictive MarketingLanding PageLead sent to Legend Nissan CRMMaturing LeaseIn-MarketTrade OfferService to SalesIn-EquityNew Model LaunchModel MoverGeo-TargetingUsed VehiclesCertified Pre-Owned VehiclesEmailDirect MailSocial MediaOnline AdvertisingPersonalized WebsitePersonalized VideoGeo-Targeting

Featured Campaigns

In-Market

Identify your audience in market for a new vehicle.

8,528 Audience

2,400 Owners6,128 Conquests

Download List

Select campaign to get started

Model Mover - Crosstrek

Make targeted offers for the model Crosstrek in your inventory.

8,528 Audience

2,400 Owners6,128 Conquests

Select campaign to get started

Service to Sales

Identify consumers in your AOR with vehicles that are due for service.

7,706 Audience

7,706 Owners

Download List

Select campaign to get started

Trade In Offer

Make Targeted offers to Owners and Conquests.

3,916 Audience

3,519 Owners397 Conquests

Select campaign to get started